As big time canine enthusiasts, (Sara is the happy mom of 6 Rottweilers) we were more than a little psyched when the folks at Honchi chose us to shepherd (pun, intended) their new line of doggie snacks, Pack N’ Pride, into the marketplace. We created key visual assets, including innovative and eye-catching packaging design, and launched their first ever B2B communications campaign through a series of ads specific for trade.