Lane Bryant

SERVICES
Brand Communication & Strategy, Brand Book, Visual Identity: Logo Creation, Typography, Color Palette, Iconography, Repeat Patterns. Branding & Marketing Materials: Corporate Identity, On-Garment/On-Product Identity. Product Packaging. Retail Packaging: In-store Collateral. Photo Shoot Production, Marketing Activation, Visual Asset Creation, Advertising: Print, TV/Video, Digital, Outdoor, Radio. Direct Mail/Collateral, Digital Collateral
We successfully repositioned this billion-dollar brand to re-establish it as the market leader in the plus size industry. Our market strategy not only made Lane Bryant a fashion first go to staple for their consumer, it set the brand up for their desired goal of a successful transaction. The project also included re-crafting this brand’s visual identity, campaign, communications and content strategy and execution. 

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