Responsible for Campari’s market re-launch of the classic Negroni cocktail, we created an original narrative story and rolled it out across omni-channel consumer touch points. This comprehensive branding campaign included an original logo with old world edge, an original narrative story for the Count Negroni himself, complete with a coffee table book, a robust web site, branded merchandise and packaging; all featuring custom illustrations by award winning illustrator George Bates. In addition to concepting and producing a show-stopping launch party at an abandoned Harrod’s department store in Buenos Aires, designing branded marketing collateral and hiring famed director Juan Jose Campanella to direct nine narrative short films, we designed and developed a one-of-a-kind website featuring custom, hand-drawn animation and cross-platform functionality.