Alex and Ani

SERVICES
Strategy, Brand Book, Visual Identity, Visual Asset Creation, Digital Asset Creation, Advertising Campaign, Editorial/Lifestyle Photography, Photo Shoot Production, In-store Imagery and Messaging, Direct Mail/Collateral, Brand & Communications Strategy, Strategic Partnerships, Microsite Design & Development, Web Banners
Established a brand strategy and hierarchy for this growing business as it rapidly evolved from a charm bracelet company into a complete lifestyle brand. This included the refinement of core iconography, a national advertising campaign and custom digital experiences to support online consumers.
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