Vera Wang

SERVICES
Brand Strategy, Visual Identity, Logo Creation, Product & Retail Packaging, Digital & Social Media Assets, Visual Asset Creation, Editorial & Lifestyle Photography, Photo Shoot Production, Marketing Activation, Advertising, Look Books, Digital Collateral
Successfully defined, protected and translated the parent Vera Wang brand’s voice across all media applications and license partner categories. Through our consistent efforts, we saw sales across all categories exceed the Client’s projections. The core luxury Vera Wang business continued to flourish without cannibalization or detriment from the new multi-channel extensions.
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